If you have ever bought anything online chances are some of the stuff you bought it from Amazon. Amazon, a company that started off as an online market for books, to the most powerful and richest company in the world, leading in technology, sales, and the general market. They have revolutionized what it means to be the alpha, by cutting off companies by starving them in sales, to straight-up buying them before they boomed out, being consumed and apart of Amazon’s empire. Amazon’s history of doing so has made them who they are today and how they managed put fear into the hearts of all minor business owners. As if right now amazon has the power to destroy 43 companies and one for a second time. In November 2010, Amazon launched a price war against diapers.com in reaction to the company denying to being bought out. Amazon cut its prices so low that it actually bled out in sales and profit for that month, selling a case of pampers for $39 whereas its commotion sells them for $45. Not too long after this stunt the company Diapers.com ended up-sell themselves not being able to survive in just a month. This is proof of what risks Amazon is worth taking to destroying its competition and be the sole survivor, and belive me history will repeat its self.